Adventure Island
Competitive clothing on time everytime
Adventure Island are an established award-winning theme park, based in the seaside location of Southend. The theme park has over 40 rides and attractions, employing permanent and seasonal employees to service 1000’s of customers per day.
Customer experience is the number one priority and involves ensuring the highest standards of service and products, by providing an unbelievable selection of rides and attractions, to offering a variety of good quality food, drinks and souvenirs.
The Challenge:
Clothing
Adventure Island provide permanent and seasonal staff with a branded uniform, including polos, hats, jackets, gilets, and t-shirts. The management team experienced numerous issues with continuity of supply and lead times across several products, resulting in uniforms not always being available.
Food and Drink
Feeding 1000’s of customers a day with a varied selection of food and drink requires a variety of quality packaging that is; fit for purpose, food compliant, on brand and competitively priced. Due to the breadth of the packaging range, dealing with numerous packaging suppliers takes an extensive amount of time to administer and manage, causing issues with branding inconsistencies across the product range.
Solution
Formkraft has worked closely with the management team to develop a range of branded uniform and stock management solutions to ensure continuity of supply throughout the season. The new branded uniform range was successfully launched in February 2023 and is now available to view and order through the Formkraft online ordering portal.
Formkraft continue to work with the management team to develop supply chain and stock management solutions across a range of products and packaging. Recent product developments include a competitive sourcing solution for branded socks and popcorn tubs.
Across the clothing and product ranges Formkraft has developed solutions that continue to add value to Adventure Island by saving time, money and space.
Client Testimonial
From the start Formkraft went above and beyond to help us achieve our goals. We were initially contacted in regard to supplying our current uniform. On further discussions we internally decided to rebrand our uniform and with the help of Formkraft we managed to achieve this and attain a saving of at least 25%. They supplied constant communication and helped us achieve our goal with suggestions and samples. I look forward to continuing working with Formkraft and building our relationship.
Robert Smith - Purchasing Manager